OTT (over-the-top) VOD (video-on-demand) content refers to video content that is streamed directly to viewers over the internet, bypassing traditional broadcast and cable TV networks. This content is typically provided by subscription-based services such as Netflix, Hulu, and Amazon Prime Video, and is available on a wide range of devices, including smartphones, tablets, smart TVs, and gaming consoles. OTT VOD content includes a variety of programming, such as TV shows, movies, documentaries, and original content produced exclusively for these platforms. The popularity of OTT VOD content has grown rapidly in recent years, as viewers seek greater control over their viewing experience and access to a wider range of content on-demand.